If in Buenos Aires restaurants you can commonly find a "milanesa de soja" — Italian-style breaded soy patty — alongside the traditional beef and chicken versions, well, something hase changed. Hasn't it? It seems that beef prices have soared in the last two months, as the country faces herd shortages and the prospect of importing cattle for the first time in decades. With inflation soaring and a severe drought, on top of the government's price caps, cattle farmers began liquidating their herds. Many started planting soy crops, which recorded yields this year. Dubbed the "green gold," soy has become Argentina's top export, driven in part by increasing demand in China.
The event have given chance to set a real change in Argentines diet. A lot of fine vegeterian restaurants. Once again the crisis burning bridge allowed to set something new in well consolidated behaviours.
Here below a list of vegeterian restaurants in Buenos Aires: - Casa Felix, (54-11) 4555-1882; diegofelix.com. Dinner for two, 300 Argentine pesos, or about $80 at 3.8 pesos to the dollar. - Meraviglia, Gorriti 5796; (54-11) 4775-7949; meraviglia.com.ar. Meal for two, about 48 pesos. - Buenos Aires Verde, Gorriti 5657; (54-11) 4775-9594; bsasverde.com. Meal for two, 90 pesos. - Kensho, Zarraga 3799; (54-11) 4555-0421; kensho.com.ar. Dinner for two, 78 pesos. - Bio, Humboldt 2199; (54-11) 4774-3880; biorestaurant.com.ar. Meal for two, 36 pesos. Arevalito, Arevalo 1478; (54-11) 4776-4252. Meal for two, 56 pesos.
Joburg, 2010 03 08. You know, it can be that using the hotel in room safe, you dial the code so fast ... taht you do not even remember. Yes, it can definively be.
CHANGES - David Bowie I still don't know what I was waiting for And my time was running wild A million dead-end streets Every time I thought I'd got it made It seemed the taste was not so sweet So I turned myself to face me But I've never caught a glimpse Of how the others must see the faker I'm much too fast to take that test
Ch-ch-ch-ch-Changes (Turn and face the stranger) Ch-ch-Changes Don't want to be a richer man Ch-ch-ch-ch-Changes (Turn and face the stranger) Ch-ch-Changes Just gonna have to be a different man Time may change me But I can't trace time
I watch the ripples change their size But never leave the stream Of warm impermanence and So the days float through my eyes But still the days seem the same And these children that you spit on As they try to change their worlds Are immune to your consultations They're quite aware of what they're going through
Ch-ch-ch-ch-Changes (Turn and face the stranger) Ch-ch-Changes Don't tell them to grow up and out of it Ch-ch-ch-ch-Changes (Turn and face the stranger) Ch-ch-Changes Where's your shame You've left us up to our necks in it Time may change me But you can't trace time
Strange fascination, fascinating me Changes are taking the pace I'm going through
Ch-ch-ch-ch-Changes (Turn and face the stranger) Ch-ch-Changes Oh, look out you rock 'n rollers Ch-ch-ch-ch-Changes (Turn and face the stranger) Ch-ch-Changes Pretty soon you're gonna get a little older Time may change me But I can't trace time I said that time may change me But I can't trace time
Marco Confortola è un alpinista estremo. Nella sua carriera, che è anche la sua vita, ha puntato alle vette più alte del mondo. Tra il 2004 e il 2007, Confortola ha scalato: - Everest 8848 mt. (versante nord) - Shishsa pangama (cima centrale 8017 mt.) - Shsisha panama (cima principale 8027 mt.) - Annapurna (8091mt.versante nord) - Cho oyu (8200 mt. - salita veloce campo base cima-campo base 26 ore) - Broad peak (8047 mt.) - Everest Colle sud (8000 mt) - http://www.share-everest.com/cms/news.html Le cito puntualmente solo perchè mi piacciono i nomi esotici, ma la sostanza è che sono tutte vette sopra gli 8000 mt. Va sottolineato che solo la prima ascesa all' Everest è stata fatta con l'ausilio delle bombole di ossigeno, le altre senza: per sfidare la montagna con lealtà.
Nell'agosto 2008, l'ennesima impresa: salita al K2, Chogori 8611 mt. Una rivincita, dopo un primo tentativo del 2004. Questa impresa, però, è segnata dalla tragedia sulla via della discesa. Confortola porta a casa salva la pelle, ma perde le dita dei piedi amputate per congelamento. Con coraggio da buon alpinista, presta anche soccorso a due alpinisti coreani in difficoltà (che detto così non rende: i due erano rimasti appesi per le caviglie una notte intera a, immagino, -40°C).
Lesson learned da Marco confortola: - sii ambizioso. - sii leale. - sii solidale.
Credits: Giorni di Ghiaccio. agosto 2008, tragedia sul K2 - http://shop.bcdeditore.it/product.php?productid=16436
Links:- Confortola's web site - http://www.marcoconfortola.it/
1 - Late nineteen-twenties, Kellogg and Post dominated the packaged cereal market. The Depression hit. Post did reined in expenses and cut back on advertising, Kellogg doubled its ad budget and heavily pushed its new cereal, Rice Krispies. By 1933 Kellogg’s profits had risen almost 30% and had become what it remains today: the industry’s dominant player.
2 - When hard times hit, most companies end up behaving more like Post. Hunkering down, cuting spending, waiting for good times to return, making fewer acquisitions, cutting advertising budgets, investing less in research and development. They do all this to preserve what they have, what they are.
3 - Studies have shown that companies that keep spending on acquisition, advertising, and R. & D. during recessions do significantly better than those which make big cuts.
4 - Although deep pockets help in a downturn, recessions nonetheless create more opportunity for challengers(E.g.:when everyone is advertising it’s hard to separate yourself from the pack; when ads are scarcer, the returns on investment seem to rise).
5 - Some examples - Chrysler during the Great Depression had been the third player in the U.S. auto industry (behind G.M. and Ford). Early in the downturn it gave a big push to a new brand—Plymouth—targeted at the low end of the market. By 1933 it had surpassed Ford to become North America’s second-biggest automaker. - Ok, ok, now they are asking the goverment to fund them and they are finalizing the partnership with Italian FIAT. But that's another story. - Hyundai has made huge gains in market share this year, thanks to a hefty advertising budget and a guarantee to take back cars from owners who have lost their jobs. Those gains may turn out to be temporary, but in fact the benefits from recession investment are often surprisingly long-lived, with companies maintaining their gains in market share and sales well into economic recovery.
6 - The reason why companies are so quick to cut back when trouble hits has something to do with economist Frank Knight's distinction between risk and uncertainty. - Risk describes a situation where you have a sense of the range and likelihood of possible outcomes. - Uncertainty describes a situation where it’s not even clear what might happen, let alone how likely the possible outcomes are. Uncertainty, in a recession, dominates everything. So it’s natural to focus on what you can control: minimizing losses and improving short-term results.
7 - Some other examples: - Kraft introduced Miracle Whip in 1933 and saw it become America’s best-selling dressing in six months. - Texas Instruments brought out the transistor radio in the 1954 recession. - Apple launched the iPod in 2001.
8 - Lesson learned: The academics Peter Dickson and Joseph Giglierano have argued that companies have to worry about two kinds of failure: “sinking the boat” (wrecking the company by making a bad bet) or “missing the boat” (letting a great opportunity pass).
Credits: Hanging Tough by James Surowiecki - The New Yoirker Financial Page link: http://www.newyorker.com/talk/financial/2009/04/20/090420ta_talk_surowiecki
Recently, an IDEO colleague suggested that the teams that laugh the most
are also the teams that are the most successful. I loved this idea, and
realized t...