Go creative - 2 - IDEO Global Chain Reaction

IDEO Global Chain Reaction from IDEO Labs on Vimeo.

Go creative - 1 - Capture Creativity: 5 tips from Aviv's blog - ENG

1 - Listen to your new thoughts, ideas, questions: new ideas turn up anywhere, any time.
2 - Record your ideas in real time: have with you a small notebook, a mini tape, Iphone, pads.
3 - Capture the essence of the idea. Capture the tag line, the kernel of the concept/ opportunity / insight. Seize whatever is available of it in real time, as it appears. Do not delay. Mozart heard symphonies, you hear ideas.
4 - Develop your ideas daily. Foster and nurture ideas every day. Developing the kernels you capture is an iterative process. Begin by unwrapping the gift you received in the kernel you captured. Open it up, play with it, and develop its possibilities. Do it on your own. Do it in conversation. Do it in open collaboration.
5 - Implement and create value. Complete the creative cycle. Follow the path of the idea. Nurture the kernel to flower.

Lesson learned: I like the idea of the Creative Cycle.
Personally:
1 - I think often when I am travelling by train.
2 - I use a black Moleskine.
3 - I trace a sort of map of the idea.
4 - I am used to talk of my visions in conversations with friends.
5 - Well, here I am still waiting the right commitment.

Credits:

Aviv's Blog - http://www.avivshahar.com/

The Geekster Moleskine -

http://www.flickr.com/photos/sd/466369897/in/set-72157600099153271/

Go innovating - 4 - SCOTT COOK - The Contribution Revolution - ENG

The Contribution Revolution: Letting Volunteers Build Your Business

Scott Cook - Oct 1, 2008

1 - Millions of people make voluntary contributions to companies that create value for those firms’ customers and for their shareholders.

2 - User contributions are fueling some of the world’s fastest-growing and competitively advantaged organizations (sometimes revolutionizing the economics of entire industries by radically shrinking their cost structures).

3 - Active/Explicit contribution (eBay; Wikipedia) vs Passive/not-explicit contribution (Skype with almost no capital cost because of its internet-based phone system is built on the unused porcessing capacity of customers' PCs; Google built on user contributions via the algorithmic aggregation of links placing ad relying on data from people's click behavior).

4 - Examples from traditional industries: Honda, Procter & Gamble, Best Buy, and Hyatt that are tapping user contributions to

- improve products,

- better serve custumers,

- generate new business,

- reduce costs,

- boost employee performance

5- User Contribution System (UCS) - method for aggregating and leveraging people’s contributions or behaviors in ways that are useful to other people.

6 - Detailed UCS taxonomy chart (with examples) --> Wiki

http://usercontribution.intuit.com/UCS+taxonomy+chart+with+examples

Lesson learned: as Scott Cook says "The concept of user contribution isn’t new".

But I find his contribute a good extension of Chesbrough's Open Innovation (http://12cose.blogspot.com/2009/01/go-innovating-3-henry-chesbrough-open.html).

And I hope to give my contributions to his Wiki asap.

Credits:

Harvard Business Review - http://hbr.harvardbusiness.org/

HBR Idea Cast - (quite long URL) http://harvardbusinessonline.hbsp.harvard.edu/b02/en/misc/ideacast/archives_hbrideacast.jhtml

The Contribution Revolution linked version - http://usercontribution.intuit.com/The+Contribution+Revolution+linked+version#fig.1

Links: Intuit - http://www.intuit.com/

Go innovating - 1 - JOI ITO from Meet the Media Guru - Milan - IT

http://www.mtmgmilano.org/gurumedia5.html

1 - Percorso di investimento in nuovi prodotti: il prodotto è sviluppato senza troppi soldi e da poche persone --> Molti utenti --> 100K $

2 - Innovazione su internet: Piccoli gruppi + Specifiche aperte + Equilibrio tra completa protezione dei diritti e possibilità di utilizzare liberamente tutto

3 - Riconoscimento, Non commercial, No derivative works, Condivisione --> http://www.creativecommons.it/

4 - Identificare chi vuole pagare, quanto e come: tanti soldi da poche persone invece di pochi soldi da tante persone

5 - Business cases:
DOPPLR http://www.dopplr.com/
NIN http://www.nin.com/
MIKU http://www.mikufan.com/
TWITTER http://www.twitter.com/

Credits: Meet the Meia Guru - http://www.mtmgmilano.org/

Go innovating - 3 - HENRY CHESBROUGH - Open Innovation

1 - Open Innovation(OI)=way of companie's doing innovation and R&D
2 - OI Model: use of external innovation sources
3 - Old Model = closed model (techonology push model)
4 - Old Model worked well for a long time, but these days there's too much technology available to do it all yourself
5 - OI Model a lot of new pathways from Ouside to Inside and from Inside to Outside
6 - Case 1 - Intel
7 - Case 2 - IBM
8 - Case 3 - Procter & Gamble
9 - Case 4 - UTEK - Technology Transfer

Credits:
HENRY CHESBROUGH - http://www.openinnovation.net/

Go Funny - 1 - Gates vs. Jobs - SuperNews!

Go green (Go social) - 2 - How Ashton Hayes became Carbon Neutral

http://www.youtube.com/watch?v=C9jPKLyGa_w

Ashton Hayes is a village in Cheshire, UK with a population of around 1000. Since Jan 2006 it has been aiming to become the first English carbon neutral village.
What I like here is the social side effect.

Credits: video by Steven Holland & Garry Charnock
http://www.foe.co.uk/index.html

Go green - 1 - RON DEMBO from Meet the Media Guru - Milan

http://www.mtmgmilano.org/gurumedia3.html

1 - Where we are? 30% higher today then what the World can sustain- we consume 32 times te everage of what developing countries consume - more or less we're consuming thirty times the energy our grand parents consumed

2 - Victoria's dirty Secret (Sexy deforestation): 18billions catalogues produced every day (request yours here: http://www2.victoriassecret.com/html/custsrvc/request/)

3 - Our building are more stupid than our cars --> energy efficiency --> skin bulding

4 - We need to move faster than our goverments are capable

5 - How to go faster? (1) - Easy: just let's do it!- The nice story of seat belts in the USA: little Johnny's influence- When Ashton Hayes decided to go Carbon Neutral and provided inspiration --> forward to the Carbon Neutral Country without bordes (http://www.guardian.co.uk/environment/2007/apr/16/ethicalliving.energy)

6 - How to go faster? (2) - Easy: just let's make it easier!- Zerofootprint: an approach to reduce carbon emissions of individuals and business (http://zerofootprint.net/)- Clear and easy incentives - Additionality of the offsetts to make happend what wouln't happen otherwise- Social network paradigm against CO2

Credits: Meet the Media Guru - http://www.mtmgmilano.org/

Go innovating - 2 - VINCENT JOHN VINCENT from Meet the Media Guru - Milan

http://www.mtmgmilano.org/gurumedia2.html

Lesson learned:

1 - Lucky, naive and no idea of what it takes to get from the beginning of what one's doing to where one's going in.

2 - Main idea: interaction without touching anything

3 - Bitmap the world!

4 - Gesture analysis: 1 technology / different uses

5 - Be a pioneer and be ready to take advantage of new comers' success

links:http://www.gesturetek.com/

Credits: Meet the Media Guru - http://www.mtmgmilano.org/

Go innovating - 1 - JOI ITO from Meet the Media Guru - Milan - ENG

http://www.mtmgmilano.org/gurumedia5.html

Lesson learned
1 - Path to investing in new products: Product to be devoloped without any money by a few persons --> a lot of users --> 100K $ investment


2 - Innovation on the internet: Small groups + Open specifications + Balance between all rights reserve and permission for use anything


3 - Attribution, Non commercial, No derivative works, Share alike --> http://www.creativecommons.it/


4 - Who's willing to pay what and where: lots of money from few people instead of few money from a lot of people


5 - Business cases:
DOPPLR http://www.dopplr.com/
NIN http://www.nin.com/
MIKU http://www.mikufan.com/
TWITTER http://www.twitter.com/



Credits: Meet the Meia Guru - http://www.mtmgmilano.org/