Go innovating - 1 - JOI ITO from Meet the Media Guru - Milan - ENG

http://www.mtmgmilano.org/gurumedia5.html

Lesson learned
1 - Path to investing in new products: Product to be devoloped without any money by a few persons --> a lot of users --> 100K $ investment


2 - Innovation on the internet: Small groups + Open specifications + Balance between all rights reserve and permission for use anything


3 - Attribution, Non commercial, No derivative works, Share alike --> http://www.creativecommons.it/


4 - Who's willing to pay what and where: lots of money from few people instead of few money from a lot of people


5 - Business cases:
DOPPLR http://www.dopplr.com/
NIN http://www.nin.com/
MIKU http://www.mikufan.com/
TWITTER http://www.twitter.com/



Credits: Meet the Meia Guru - http://www.mtmgmilano.org/