Go green - 1 - RON DEMBO from Meet the Media Guru - Milan

http://www.mtmgmilano.org/gurumedia3.html

1 - Where we are? 30% higher today then what the World can sustain- we consume 32 times te everage of what developing countries consume - more or less we're consuming thirty times the energy our grand parents consumed

2 - Victoria's dirty Secret (Sexy deforestation): 18billions catalogues produced every day (request yours here: http://www2.victoriassecret.com/html/custsrvc/request/)

3 - Our building are more stupid than our cars --> energy efficiency --> skin bulding

4 - We need to move faster than our goverments are capable

5 - How to go faster? (1) - Easy: just let's do it!- The nice story of seat belts in the USA: little Johnny's influence- When Ashton Hayes decided to go Carbon Neutral and provided inspiration --> forward to the Carbon Neutral Country without bordes (http://www.guardian.co.uk/environment/2007/apr/16/ethicalliving.energy)

6 - How to go faster? (2) - Easy: just let's make it easier!- Zerofootprint: an approach to reduce carbon emissions of individuals and business (http://zerofootprint.net/)- Clear and easy incentives - Additionality of the offsetts to make happend what wouln't happen otherwise- Social network paradigm against CO2

Credits: Meet the Media Guru - http://www.mtmgmilano.org/