Go innovating - 4 - SCOTT COOK - The Contribution Revolution - ENG

The Contribution Revolution: Letting Volunteers Build Your Business

Scott Cook - Oct 1, 2008

1 - Millions of people make voluntary contributions to companies that create value for those firms’ customers and for their shareholders.

2 - User contributions are fueling some of the world’s fastest-growing and competitively advantaged organizations (sometimes revolutionizing the economics of entire industries by radically shrinking their cost structures).

3 - Active/Explicit contribution (eBay; Wikipedia) vs Passive/not-explicit contribution (Skype with almost no capital cost because of its internet-based phone system is built on the unused porcessing capacity of customers' PCs; Google built on user contributions via the algorithmic aggregation of links placing ad relying on data from people's click behavior).

4 - Examples from traditional industries: Honda, Procter & Gamble, Best Buy, and Hyatt that are tapping user contributions to

- improve products,

- better serve custumers,

- generate new business,

- reduce costs,

- boost employee performance

5- User Contribution System (UCS) - method for aggregating and leveraging people’s contributions or behaviors in ways that are useful to other people.

6 - Detailed UCS taxonomy chart (with examples) --> Wiki

http://usercontribution.intuit.com/UCS+taxonomy+chart+with+examples

Lesson learned: as Scott Cook says "The concept of user contribution isn’t new".

But I find his contribute a good extension of Chesbrough's Open Innovation (http://12cose.blogspot.com/2009/01/go-innovating-3-henry-chesbrough-open.html).

And I hope to give my contributions to his Wiki asap.

Credits:

Harvard Business Review - http://hbr.harvardbusiness.org/

HBR Idea Cast - (quite long URL) http://harvardbusinessonline.hbsp.harvard.edu/b02/en/misc/ideacast/archives_hbrideacast.jhtml

The Contribution Revolution linked version - http://usercontribution.intuit.com/The+Contribution+Revolution+linked+version#fig.1

Links: Intuit - http://www.intuit.com/

Go innovating - 2 - VINCENT JOHN VINCENT from Meet the Media Guru - Milan

http://www.mtmgmilano.org/gurumedia2.html

Lesson learned:

1 - Lucky, naive and no idea of what it takes to get from the beginning of what one's doing to where one's going in.

2 - Main idea: interaction without touching anything

3 - Bitmap the world!

4 - Gesture analysis: 1 technology / different uses

5 - Be a pioneer and be ready to take advantage of new comers' success

links:http://www.gesturetek.com/

Credits: Meet the Media Guru - http://www.mtmgmilano.org/

Go innovating - 1 - JOI ITO from Meet the Media Guru - Milan - ENG

http://www.mtmgmilano.org/gurumedia5.html

Lesson learned
1 - Path to investing in new products: Product to be devoloped without any money by a few persons --> a lot of users --> 100K $ investment


2 - Innovation on the internet: Small groups + Open specifications + Balance between all rights reserve and permission for use anything


3 - Attribution, Non commercial, No derivative works, Share alike --> http://www.creativecommons.it/


4 - Who's willing to pay what and where: lots of money from few people instead of few money from a lot of people


5 - Business cases:
DOPPLR http://www.dopplr.com/
NIN http://www.nin.com/
MIKU http://www.mikufan.com/
TWITTER http://www.twitter.com/



Credits: Meet the Meia Guru - http://www.mtmgmilano.org/